iMM public website launch

By: Andrea Millers, VP of Business Development, iMM

iMM is proud to annouce the public launch of iMM's corporate website! iMM, Interactive Medical Marketing, formally known as cpaMarket MD has gone through a full re-brand to better associate to what we do best, interactive advertising for medical professionals.

Learn more and contact us today to see how iMM can help you grow your business online!

How do business decision makers view social media?

By: John Papworth, Media Operations Manager, cpaMarket

The future of user generated content looks bright according to a recent survey.

As U.S. Online Advertising Spending continues to increase through the next 10 years, eMarketer benchmarks a 28.5% increase in 2008 from last year at approximately $21.4 billion to $27.5 billion.

This increase includes new social media. According to BtoB, January 14, 2008 issue, the spending will be driven primarily by paid search engine advertising, but marketers will also spend more on newer ad platforms, including social networks.

They conclude that one reason why social networks have become so big is because businesses are looking for more interaction and advice from peers, and they are turning to the Web for that.

Healthcare marketers struggle to balance consumer confidentiality and privacy guidelines with online initiatives.

By: Andrea Millers, VP of Business Development, iMM

According to a recent article in DMNews, December 10, 2007 issue, it is clear that dealing with sensitive data such as health information creates a marketing challenge. However, a product manager for a pharmaceutical company manages to overcome the obstacles.

Online communication is a powerful way to reach your market. Many people are weary to provide personal information about themselves, however, building a voluntary opt-in relationship with your audience helps build trust. Allowing users to choose their means of communication keeps the outward communication less obtrusive. Remember, your users are looking for you and if they have opted in to receive more information from you they are awaiting communicate with you.